The poetry of spam

Occasionally I will delve into the WordPress admin pages associated with this blog. I was trying to the other day to see if there was a way to block spam followers as there is on Tumblr, and came across this spam comment – sent twice:

Hello Web Admin, I noticed that your On-Page SEO is is missing a few factors, for one you do not use all three H tags in your post, also I notice that you are not using bold or italics properly in your SEO optimization. On-Page SEO means more now than ever since the new Google update: Panda. No longer are backlinks and simply pinging or sending out a RSS feed the key to getting Google PageRank or Alexa Rankings, You now NEED On-Page SEO. So what is good On-Page SEO?First your keyword must appear in the title.Then it must appear in the URL.You have to optimize your keyword and make sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing). Then you should spread all H1,H2,H3 tags in your article.Your Keyword should appear in your first paragraph and in the last sentence of the page. You should have relevant usage of Bold and italics of your keyword.There should be one internal link to a page on your blog and you should have one image with an alt tag that has your keyword….wait there’s even more Now what if i told you there was a simple WordPress plugin that does all the On-Page SEO, and automatically for you? That’s right AUTOMATICALLY, just watch this 4minute video for more information at…

There are several choice English words I could use at this juncture. Friends have also sometimes encouraged me to optimise this blog’s exposure, as part of building my brand and my network. I know some of the tricks I could use. Frankly, I am not interested. Promoting myself is not something I am that fond of doing, though these days it is something of a necessity; sharing pieces of dharma that I enjoy and find inspiring, and adding whatever comments and observations seem fitting is as much ambition as I have for this blog. If I was simply going to court popularity, it seems I should stick to posting poems: yesterday’s verse had six likes before I had got out of bed, though, according to WordPress, no page views…

I was lucky enough to be able to meet with Shohaku Okumura at Tassajara last summer; I have spoken with him a few times over the years, the previous occasion I think was before I was ordained as a priest and asking him about that. This time I wanted his advice on being in the marketplace. What I remember most clearly is him saying that I should always try to do things for the benefit of the dharma,and not for the benefit of myself. This is want to optimise, not latent semantic indexing.

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